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BRAND STORY

MBV (Mitra Boga Ventura) presents the latest breakthrough innovation by creating a new brand called "XIYUE", which means joy or happiness (​XIYUE "喜悅").

 

XIYUE is a brand that combines ice cream and beverage products; it has the vision to provide happiness that can be enjoyed by all Indonesians at all levels.

XIYUE focuses on presenting unique ice cream menu creations. In line with that, we also support the development of the local culinary industry by using a 100% domestic supply chain network.

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Through a varied menu of ice cream, we offer the best quality and taste at affordable prices. With the commitment of Mitra Boga Ventura, XIYUE will continue to make exciting innovations to provide the best for consumers and business partners

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